There’s the North Shore known for its riverside stadiums and restaurants, and the South Side popular for its bars and businesses, but have you heard of the East Shore?
It wouldn’t be a surprise if you hadn’t. It’s a relatively new name for a collection of long-established boroughs just outside of Pittsburgh. The ‘East Shore,’ as it’s being called, encompasses Swissvale, Rankin, North Braddock and Braddock.
The campaign rolled out last summer as part of an economic redevelopment strategy to transform the region and attract new opportunities. But, for some, it sparked questions and concerns about why a new name is needed and if the name change was only the beginning of plans that could eventually lead to current residents searching for new homes.