David Robinson is a glowing example of actually doing what many Black folks simply talk about, that is, connecting with our brothers and sisters in Africa via profit-making businesses. Now it’s time for us to step up our game, and the opportunity to do that is available to all who want to build strong, practical, and sustainable relationships. This is yet another opportunity to put our money, a relatively small amount of it, where our mouths are.
In case you don’t know, three of the five best coffees in the world are grown in Tanzania, Ethiopia, and Kenya. Tanzanian is famous for its “High Mountain Grown” Peaberry grade coffee. Blogger, Coffee Man Dan, says, “A Peaberry is the result of a coffee cherry (fruit) producing a single bean instead of the usual two half-beans. This results in a coffee bean with a more concentrated flavor. Only about 7 percent of any coffee cherry crop is Peaberry.”
I have bought Sweet Unity Farms Coffee for several years and have written about it for years as well, noting it in my book, Black Empowerment with an Attitude. Believe me; if you like coffee you will absolutely love Sweet Unity. Even if you are not a coffee drinker, surely you know someone who is. Why not send a couple of pounds of Sweet Unity as gifts? Additionally, ask your local coffee shops to add it to their menus.
On the business side of things, the coffeehouse industry in the United States was forecasted to generate more than $32 billion in revenue in 2016. U.S. coffeehouses make up just a small sector of the vast food and drink industry which expected to see sales of around $782 billion in 2016. Shouldn’t Black people go for a share of that, especially since the best coffees are grown by Black people in Africa?
Coffee is one of the most widely consumed beverages worldwide and in the United States. On the commodities market it ranks at the top with oil and wheat. The U.S. primarily purchases coffee from Brazil, Colombia, Mexico, Guatemala, and Vietnam. This is a market opportunity for Sweet Unity Coffee if only we support it, along with all of its other consumers around the world.
When deciding where to purchase their beloved coffee, consumers rated the taste of the coffee as a key buying factor. If you have not already, when you take your first sip of Sweet Unity, you will definitely want to make it a regular part of your personal coffee menu.
Bottom-line: This is a very simple, action-oriented, participatory, economic solution. Not a panacea, but it is an important part of the solution. As is our philosophy in THE One Million, a few dollars from a critical mass of consumers will go a long way, and no one person or entity has to be burdened with providing the majority of the resources for any of our financial endeavors.
Here is a quote from my first book: “All those people who say we’ve got it made in athletics have it all wrong; it’s just not so. We might make it as individuals, but I think we have to be concerned about the masses of the people.” Jackie Robinson
(Please go to www.iamoneofthemillion.com and order a couple of pounds of Sweet Unity Coffee, or a case for your coffee shop, and make a habit of doing so. By doing so, we reflect the character of Jackie Robinson, build his son’s business, and do wonders for the owners of those small coffee farms in the Motherland.)
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