Empire's growth to more than nine million Black viewers surprises show's producer

FOX's "Empire" - Season One
Fox’s “Empire” continues to make TV history. After passing the nine million mark last week in the number of Black TV viewers, the Wednesday night drama added nearly another half million viewers in the first week of March. That makes seven consecutive weeks of continuous audience growth, and the first time that such an increase can be credited to Black households.
“I thought we would grow in White households,” said “Empire” executive producer Danny Strong during a media conference call. “What I didn’t realize is that we would grow in White households but double in African-American households.” Of the 14.7 million that watched the drama, 64% were black.
Fox was easily the week’s most watched network in Black households. It had 15.2 million across five shows on The Top 25. ABC was second with 12.5 million for eights programs. CBS finished a rare third with just 9.2 over nine shows.
The total number of viewers for the Top 25 shows in Black homes, according to Nielsen, was 40.8 million, or four percent more than the previous week.
Black TV Ratings for Week of March 2 – 8
Top 25 Broadcast TV Shows in Black Households

Rank | Program | Network | % of AA Homes | % of AA P2+ | No. of Viewers (000)

1 EMPIRE FOX 43.4 24.3 9,462
2 SCANDAL ABC 18.7 9.5 3,689
3 AMERICAN CRIME ABC 12.8 6.5 2,543
4 AMERICAN IDOL-WEDNESDAY FOX 10.1 5.2 2,039
5 AMERICAN IDOL-THURSDAY FOX 7.7 3.9 1,528
6 VOICE-TUE NBC 7.6 3.7 1,433
7 CSI: CYBER CBS 7.2 3.5 1355
8 GREY’S ANATOMY ABC 7.2 3.5 1362
9 VOICE NBC 7.1 3.5 1,355
10 BLUE BLOODS CBS 6.4 3.2 1,230
11 GOTHAM FOX 6.4 3.3 1,286
12 SHARK TANK ABC 5.9 2.8 1,104
13 HAWAII FIVE-0 CBS 5.6 2.7 1,070
14 CHICAGO FIRE NBC 5.6 2.7 1,036
15 THE BIG BANG THEORY CBS 5.4 2.8 1,074
16 SECRETS AND LIES ABC 5.3 2.7 1,067
17 60 MINUTES CBS 4.9 2.3 905
18 NCIS: LOS ANGELES CBS 4.8 2.3 916
19 NCIS: NEW ORLEANS ENCORE CBS 4.8 2.2 864
20 THE GOOD WIFE CBS 4.7 2.5 965
21 REVENGE ABC 4.7 2.4 941
22 FRESH OFF THE BOAT ABC 4.7 2.3 907
23 THE FOLLOWING FOX 4.7 2.3 898
24 BLACK-ISH ABC 4.6 2.4 927
25 NCIS CBS 4.6 2.3 880

Source: Nielsen. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of Black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen’s measurement samples. All times are eastern.
 
https://targetmarketnews.com/storyid03131501.htm
 

About Post Author

Comments

From the Web

Skip to content