
(NNPA)—No more business as usual!
Excess spending and frivolity is historically associated with the U.S. holiday season, but this year marks a change in direction and focus from consumerism to commitment by those refusing to adhere to business as usual.
Nationwide, activists and ordinary citizens are calling for continued spending boycotts of large retail outlets and many are encouraging Black people to instead increase spending money at Black-owned businesses.
This strategy has gained momentum in recent months as one response to several police and vigilante involved shootings and abuses of young, Black men and women that have gripped the country.
There are several voices on the front lines participating and leading these ongoing, “No Justice, No Profits,” “Shut it Down” and “Buy Black” movements.
Black spending power used strategically is a critical force in the struggle for Black freedom, justice and equality, activists point out.