“The Silver Spring location has been our top-selling store since 2000. Every week they order cases of Dallas Popcorn,” she said.
Life by Dallas Popcorn can currently be purchased at various Whole Food Market outlets in Maryland, D.C. and Virginia. But soon, Costco will offer several of the five flavors of air-popped popcorn to their members as a line item for all of their 80 Northeast Region stores.
The product comes in five flavors: Garlic Overdose; Italy in a Bag; ATS—All That Spice; Ecstasy; and the newest addition, Just Plain Good.
One grocer who works in Whole Food’s P Street location in Northwest said the popcorn has become quite popular.
“It not only tastes good but it has healthy ingredients, too. We order eight cases twice a week and carry four of her five flavors. It’s a real hit with our customers,” said Rashid Ramadhan, 41, who has worked at Whole Food Market for 10 years.
Dallas said she saw a niche and went after it.
“Who doesn’t like popcorn? Ours is different than most because it’s air-popped with nutritional yeast which gives the taste of cheese and with organic olive oil that offers the taste of butter but is dairy free, and gluten free.
“I believe in letting your food be your medicine and your medicine being your food,” she added.
“Dallas has a really good-tasting, high-quality product with nutritional attributes,” said Rachel Moyer, a 14-year employee with Costco who purchases snacks and candy for their stores in the Greater Washington Area.
“Popcorn is a hot item right now and hers is outstanding,” said Moyer. “Our members trust our choice of products. Dallas is very much a part of the D.C. community and we look for ways to help members of the community build their businesses. We’re excited for Dallas and really believe that she’ll find success in our buildings,” said Moyer, who works in the company’s Sterling, Virginia office.
Dallas said she’s proud to introduce her product to Costco’s members.
“It’s hard to be a small business owner and get your product on the shelves at Costco,” she said. But it’s even harder when yours is a black-owned company. For me this is a real David and Goliath story. In the end, the size of the business doesn’t matter – it’s the quality of the product.”
For more about Life by Dallas Popcorn visit dallaspopcorn.com.
(Special to the NNPA from The Washington Informer)
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