As a way to encourage people across the country to support small, local businesses, and starting a holiday shopping tradition, American Express in 2010 launched Small Business Saturday.
With the hustle and bustle of Black Friday and Cyber Monday, Small Business Saturday is designed to encourage people to shop at small businesses throughout their communities on the Saturday after Thanksgiving.
Excited to participate in the Nov. 29 event, the owners of Third Day Soaps and Garden, Living Juicy Organic Raw Café and Dana’s Bakery are preparing for the day. “I’m combining my activities by hosting a customer appreciation day and have plans for it to be an annual activity,” says Cynthia Hill of Third Day Soaps and Garden. This is all three businesses first time participating in the promotional event.
Sisters Sidney Harper and Kelly Protho and their mother Ella Rawlings-Young, the newest of the trio of businesses plan to use the day as a way to introduce their Shadyside business to the public. Recognizing that Living Juicy is not geared toward everyone they describe their customers experience at the café as a life style.
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