Fashion Watch on Reuben Reuer

According to the Huffington Post Reuben Reuer is a fashion designer you need to know.
And not just because he’s 28 and already winning the style game. Or because Beyoncé loves him. Or because he embodies everything there is to love about African print-inspired fashion. But because his garments make real women look fine.
The Virginia Beach-raised designer sews together bold prints and bright colors into fabulous pieces that accentuate the curves of a woman’s body.
His portfolio includes skirts, shirts, rompers, jackets and dresses galore, all of which turn any sidewalk into a runway and any woman into a supermodel. In 2009, the young designer launched his own brand DemestiksNewYork, and it’s been gaining fame ever since.
On why he works with African prints:
I was attracted to the texture, print, color and durability of the fabric. The fabric has history and soul and I wanted to design clothes that are more modern and less traditional in the Ankara fabric. And how he feels about Beyonce wearing his fashions: Amazing, unreal, it makes me feel that I was meant to be a fashion designer.