‘Black is Beautiful’ pioneer Ophelia DeVore’s papers at Emory

DeVore began modeling in 1938 at the age of 16, working primarily for Ebony magazine. In 1946, she and four friends co-founded Grace del Marco Models; in addition to Diahann Carroll and Cicely Tyson, the agency represented such notable figures as Richard Roundtree (“Shaft”), Gail Fisher (“Mannix”); Trudy Haynes, one of the first African-American female TV reporters; and Helen Williams, one of the first successful African-American models. The agency sought to encourage the media to portray African Americans in non-stereotypical ways.

DeVore took on mainstream publications, advertisers and other agencies who avoided hiring African-American models, and she was a tough businesswoman proud of her accomplishments. She once sued Life Magazine after it published a story in 1969 on Black models for which she was interviewed; the resulting article cited white-owned agencies instead.

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